What is custom software?

Custom software is a system developed from the way your company works. Instead of picking an off-the-shelf tool and changing the process to fit it, the system is designed around the process that already works, with the rules, records and screens your team actually uses.

Examples of custom software

It can be an online booking system with its own scheduling rules, an admin panel for orders, stock or clients, an integration that makes two tools talk to each other, an automation that removes a repetitive task, or a SaaS product sold by subscription.

Nails by Ivyy, for example, is a booking and management system built for a nail studio in Curitiba, Brazil: it syncs with Google Calendar, sends reminders and brings clients, services and revenue together in one panel.

When it makes sense

It makes sense when the process is specific to your business, when information is scattered across spreadsheets and chats, when the tools you use don’t integrate, or when subscriptions and workarounds get expensive. If an existing tool fits well, it is usually the better choice.

What you get

A web system that runs in the browser on desktop and mobile, with the code and data belonging to your company, ready to evolve as the business grows.